You don’t need the best idea in the universe. You need the most suitable for YOU!
A structured 6-session process to go from “I don’t know what to build” to “This is it.”
The real problem
You’ve been collecting ideas for years. None of them feel like you.
You have a notes app with 47 half-formed ideas. You’ve read the books. You’ve listened to podcasts. You keep waiting for the lightning bolt: the one idea that feels right, obvious, undeniable. It hasn’t come.
And every month that passes, the gap between where you are and where you want to be gets quieter and heavier.
The problem isn’t that you don’t have ideas. The problem is you’ve been looking from the outside in: collecting opportunities instead of starting from who you are.
We don’t brainstorm. We mine your genius to find the one truth that is already there to be built.- Basha
What this is
Six Sessions. From scattered to certain.
Idea Mining is not brainstorming. It is a calculated engineering process designed to move you from the paralysis of “too many ideas” to the absolute clarity of the one definitive idea.
We start from you, not from the market. What do people come to you for? What problems do you notice that others walk past? What would you build if you weren’t afraid of getting it wrong?
Then we challenge everything. Ruthlessly. The idea that survives every challenge is the one you take forward.
How it works
Six sessions. One outcome: Clarity!
- 1
Session 1: Intake
Questions you’ve never been asked. We uncover who you are as a builder.
- 2
Session 2: Diverge
30+ ideas. No filtering. No judgement. Volume first.
- 3
Session 3: Patterns
We look for what keeps coming back. The themes reveal what you actually care about.
- 4
Session 4: Converge
Every idea gets pressure-tested. Most don’t survive. That’s the point.
- 5
Session 5: Validate
The survivors get examined: Is there a market? Is there a customer? Is this yours to build?
- 6
Session 6: Deliver
Congratulations! We have finished mining. Now, you leave with your top 3 ideas for you to sleep on.
- 7
Bonus Session: Believe
After you get the time to feel your top ideas, please come back to me to tell me which one you’re choosing.
Deliverables
The Mining Report
Clarity. Volume. Direction.
The final deliverable consists of three “High-Signal” components designed to move the founder from “scattered” to “certain”:
The Persona Audit
The Builder Profile
A distillation of “Who you are as a builder” -your unique unfair advantages, the problems you are naturally wired to solve.
The Idea Vault
The Raw 30
A categorized list of all 30+ ideas generated during the “Diverge” session, showing themes and patterns.
Top 3 Business Model Canvases
The Direction
For the three ideas that survived the pressure, you receive a business canvas for each.
Investment
You now have something that’s yours!
50% upfront (€875) · 50% at final session (€875)
Fixed price. 6 sessions. No surprises.
Stop collecting ideas. Start finding yours.
The intake call is where we figure out if Idea Mining is right for where you are. If you have an idea and need to solidify it, I’ll point you to Idea Crystallization instead.
Book a Discovery Call
Pick a time that works for you and we'll connect.
Not what you need? Explore Idea Crystallization or Strategic Companionship.